Preparatory workshop for the “Partnering in Business with Germany” program
30.07.2026 /
As part of the “Partnering in Business with Germany” program, carried out in cooperation between the Ministry of Trade and the German Federal Ministry for Economic Affairs and Energy (BMWE), a preparatory workshop for Phase 4 participants was held, hosted by the Union of Chambers and Commodity Exchanges of Türkiye (TOBB), the program’s implementing partner in Türkiye.
Over the course of the two-day program, participating companies received comprehensive training on German business culture, international business development processes, B2B business meetings, collaboration models, and preparation for the Germany program. As part of the program, participating companies also presented their company profiles and shared their proposals for business development activities to be carried out in Germany.
The workshop was held with the participation of representatives from GIZ and Akademie Baden-Württemberg GmbH. While the training sessions were led by Maria Lazareva, M. Kemal Günay, Head of the Real Sector R&D and Application Department at TOBB, along with Abdulaziz Ertaş and Esin Özarslan Tüzgel from the SME Directorate, participated in the program on behalf of TOBB. The preparatory workshop aims to help participating companies effectively prepare for the training sessions, company visits, and bilateral business meetings they will undertake in Germany.
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