Union of Chambers and Commodity Exchanges of Turkey

e-Commerce e-Guide training series discusses establishing e-commerce site and digital marketing


26.11.2020 / Ankara



e-Commerce e-Guidance Training Program organized within the Union of Chambers and Commodity Exchanges of Turkey tabled the subject of the e-Commerce Ecosystem in its third week. The program was opened by Burak Ertas, CEO of "Sahibinden" and Vice President of TOBB Turkey e-Commerce Council. ​

Valuable instructors such as Pınar Keleş, Ali Deniz Ergün and Alp Öcal took part in the training organized to explain the site installation and digital marketing processes in e-commerce.

Ticimax Digital Marketing Manager Pınar Keleş explained how to set up the e-commerce site and how to ensure integrations

 

Ali Deniz Ergun, Sahibinden Online Marketing Manager, spoke about the operational techniques in digital marketing and summarized the steps required to attract organic traffic.

 

Alegra Founder Alp Öcal addressed platform performance and search engine advertising and gave important information aimed at increasing the conversion rate of ads.

 

The fourth week of training will continue via webinar with the subject of data security in e-commerce.  Instructors will speak on what the personal data protection regulations bring, the Verbis registration process and the details of the Message Management System. Participants who attend 70% of the trainings will receive certificates.

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