Union of Chambers and Commodity Exchanges of Turkey

TOBB Vice President Tamer Kıran, who attended the opening session, talked about the importance of digitalization and said that they have organized 81 events under the name of Technology Meetings so far and reached over 100,000 entrepreneurs, and that they have taken the lead for the Turkish business world to keep up with the digital age.

TOBB Turkey Creative Industries Council President Ata Kavame, who made a speech as a special guest in the program, touched on the necessity of using technology effectively and stated that the success of companies in the business world is due to combining creative business ideas with technology.

In the panel titled “New Universe with Metaverse” moderated by A. Saygın Baban, Head of TOBB Sectors and Entrepreneurship Department, the definition of Metaverse and NFT was included and the steps that can be taken to take place in the world of Metaverse were evaluated.

Within the scope of the event, panels titled “New Generation Trade and New Normals,” “Sustainable Marketplace Operations,” “Tomorrow of Retail in the Digital World,” Strategy Dimension of Cross-Border Trade", Leaders Shaping the Future in Health, Arts Entertainment and Innovation,” “New Generation Finance Solutions,” “Shrinking World with Cross-Border E-Commerce” were organized.

In the program, together with the sector representatives who paved the way for Turkey, information and experience were shared with SMEs on sub-topics such as “Ecommerce & E-export,” “Digitalization,” “Metaverse,” “NFT,” “Blockchain.”