Union of Chambers and Commodity Exchanges of Turkey

During the program, Trendyol Regional Manager İsmail Kurukafa provided information about the Digital Master Project, which was implemented in collaboration with TOBB, Trendyol, and Habitat Association, while Öznur Ünlü and Mehmet Ünlü, founders of the Tarzımsüper Plus Size Clothing brand, shared their experiences.

The event, held in Nevşehir, one of the pilot provinces of the Digital Master Project, addressed the importance of digitalization in sectors such as tourism, agriculture, and handicrafts. Participants shared their views on growth opportunities for local businesses in the fields of e-commerce and e-export.

During the panel, which was also attended by Gülper Gündüz Yassı, Chair of the TOBB Nevşehir Women Entrepreneurs Council, Osman Vergiveren, Chair of the TOBB Nevşehir Young Entrepreneurs Council, and council members, entrepreneurs shared their success stories, and the opportunities offered by digital transformation for SMEs were evaluated.