Union of Chambers and Commodity Exchanges of Turkey

TOBB President Hisarcıklıoğlu took part in the Olive Panel held in Milas festival area with the participation of Muğla Governor Esengül Civelek and the dignitaries of the province and chamber and commodity exchange presidents.  Hisarciklıoğlu emphasized the importance he attaches to the promotion of olives and olive oil in his speech here, “You are introducing olives here and developing the culture of olive oil usage,” he said. Hisarcıklıoğlu emphasized that the consumption of olive oil per capita should be increased, and said that if the consumption of olive oil per capita is increased to 5 liters, everyone will win. M. Rifat Hisarcıklıoğlu emphasized the need to open up to the world, stressing that the way to do this is through branding.

Hisarcıklıoğlu stated that the geographical markers are the first step in branding, “Geographical markers are important for increasing the value of your product. We have 230 kinds of cheese; we make $200 million. Others are making billions of dollars with just one type of cheese.”

- Local and natural products attracting attention

Hisarcıklıoğlu underlined that people all over the world are interested in local and natural products, “2 years ago, the President Reşit promised to acquire geographical markers. Today I see he has kept his promise and I congratulate him.”

Thanking Milas CCI for its efforts in increasing the production of branded and high quality olive oil, Hisarcıklıoğlu noted that many companies from Milas have won awards in the field of olive oil.